To put that into perspective, just 10 years ago the amount of Gen Ys who never downloaded music would've been close to 0%. Our What Gen Z Actually Do Online report found that 82% of Gen Zs stream music every day and that 59% never download music. What's not to like?īut that's now all history with young people. Most Gen Zs will never know the thrilling experience of illegally downloading music that united the generation before them.įeeling like a clever hacker, excruciatingly slow downloads on dial-up (you had to earn it!), viruses from dodgy software, expensive lawsuits that tried to scare everyone else and some really questionable files you'd end up with.
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